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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Navigating Brand Growth in the Moment
Revisit our on demand webinar illustrating how harnessing social media together with survey data leads to richer context and enhanced insight to power brand growth.
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From unstructured data to intelligence
Read on as we examine the journey of social media data, from tech platforms to research solutions.
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Practical Marketing Research: A Guidebook for Marketing Insights
Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.
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Global Views on Building Back After COVID-19
Revisit our dynamic panel discussion with insights gleaned from our online communities.
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Bringing Consumer Occasions to Life
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
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Easy, Authentic, and Emotional
Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.