Practical Marketing Research: A Guidebook for Marketing Insights

Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.

The author(s)

  • Jordan Levitin Senior Vice President, Canada
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Co-authored by Ipsos’ Jordan Levitin, this guide blends the theoretical expertise and practical knowledge gained by the three marketing research experts. It helps readers learn more about designing and analyzing market research, along with how best to communicate your findings. The guide provides highly structured, step-by-step methodology accompanied by numerous practical examples. Because it outlines how to use the best tools and techniques currently available to market researchers, Practical Marketing Research is ideal for marketing research students and professionals alike.

For more about this Guidebook, please click here.

The author(s)

  • Jordan Levitin Senior Vice President, Canada

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