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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.
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Half (52%) of Canadians Believe Government Should Place “High Priority” on Helping Children Transitioning from Child Welfare System into School or Workforce
Nine in ten (93%) believe youth in government care should receive equal access to educational opportunities; only 69% think they do.
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Widespread support for banning social media for under 14s and acceptance that kids today have it harder
In the second edition of our annual Education Monitor, we explore global attitudes towards education and schools, with a special focus on the role of technology, AI and smartphones.
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Summer Vacation Budgets Heat Up: Higher Proportion Expect to Spend More (20%) than Less (15%) on Travel, this Summer, Compared to Last Summer
Around Half (48%) Admit they Often Spend More than they Should
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Six in Ten (61%) Canadians Confident They’ll Take a Summer Vacation This Year
Majority of Canadians Confident in Vacation Plans Despite Economic Strain, with Youth and Parents Spearheading Travel Intentions and Expenditure.
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Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress
12% in Canada identify as LGBT+, higher among Canadians under 35 (22%).
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.
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Financial and emotional strain anticipated among the “Sandwich Generation”
Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.
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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable