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Towards more agile and efficient product testing
We explore the opportunities and limitations for small sample sizes for product testing studies.
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With Mental Health and Optimism Shaken by Pandemic, Young Canadians Less Confident in Job Prospects for Future
Significantly Fewer Believe They Can Get Job on Desired Career Path (-16); Have Knowledge and Skills to Find a Suitable Job (-16)
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Digital Evolution of Mental Healthcare & Stakeholder Adoption
Revisit our recorded webinar to hear why promoting the long-term benefits of your products to the overall healthcare system will result in therapeutic success.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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The pandemic risks significantly worsening gender equality – it is time to act!
Prepared for the Women’s Forum, revisit the results of an Ipsos survey of nationals of G7 countries, highlighting an emergency within the emergency: the fight against gender inequality in the midst of the COVID-19 pandemic.
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Remote Testing Geared for Physical Stimuli
Listen in as we demonstrate remote testing methodologies geared specifically for physical stimuli in the medical space.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before