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Out of the Starting Blocks - More of the Same: Liberals 36%, Conservatives 31%, NDP 20%, Bloc 6%, Green 5%
Liberals Lead, but Majority not Secure
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What Pandemic? COVID-19 Surpassed by Health Care (31%), Affordability (25%), Climate Change (24%), and Economy (24%) as Top Issues of the Day
Liberals Seen as Best Suited to Tackle Most Top Issues, But Cede Major Ground to Conservatives Regarding Economy
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One-Third (32%) of Canadians Plan to Spend More Than Normal, As Pent-Up Pandemic Spending Finds Outlets
Continued Variation in Pandemic Recovery -- Half (49%) Report Improvement in Debt Situation, While One-Third (30%) Report Worsening Debt Situation
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Rising House Prices, Large Down Payments Deterring Many Canadians from Buying Homes
Two in Three (66%) are Concerned Rising Home Prices Will Prevent them from Being Able to Afford the Home They Want
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One Quarter of Canadians (26%) are Not Confident That Their Family Would Be Able to Pay for Mortgage/Rent/Housing Costs, If They Were to Pass Away
Since the pandemic, Canadians are having more frequent conversations about difficult topics
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The Housing Crisis in Canada: Three-Quarters (75%) of Canadians Who Don’t Own A Home but Want to Buy One, Say They Can’t Afford to
Three-fifths (61%) Report That Their Cost of Living Has Increased, Over the Past Year, Suggesting That Wages Might Not Be Keeping Up with Inflation
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Likely Home Sellers in Ontario Anticipate 15% Higher Sales Price Amidst Stable Selling Intentions (18%, -1)
Citing Favourable Market and Timing as Main Motivations to List, More Sellers Not Willing to Go Below Asking Price (27%, +10)
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Home Buying Intentions in Ontario Hold Steady (19%), With Likely Buyers Anticipating Paying 12% More for a Home in the Next Year
Main Reasons for Home Buying Include Needing More Space (21%), Low Interest Rates (12%), and Life Changes Due to Pandemic (9%)
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Pandemic Life Lessons and Reflections
Discover qualitative research highlights from our community members and opportunities for businesses.
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COVID-19 (38%), Healthcare (32%), the Economy (26%), and Affordability (22%) Top Issues in Next Election
Liberals Chosen as the Best Party on Majority of Issues Driving Vote Choice