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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Cross-Border Convictions: Analyzing the Drivers of Buying Canadian
Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
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Foodservice Trends Emerging in 2025: Buy Canadian | EaterTainment | Emotional Eating
Revisit our on-demand webinar for insights from our 2025 Vantage Foodservice trends report. Gain a better understanding of the Canadian foodservice industry, its trends, challenges, and opportunities.
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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MNP Consumer Debt Index Rebounds to 88 Points After a Taking a Significant Dip Last Quarter
Significantly fewer Canadians are saying they already can’t pay their bills and debts (26%, -9)
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Canadian EV Adoption Trends in 2025
This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.