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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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The Future is Unwritten
Consumer behaviours from the pandemic are going remain in flux for years to come. Our advice: be patient.
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COVID-19 has Accelerated Innovation in the Small Business World with Many Canadians Predicting Changes Here to Stay
Digital Presence Remains Key Looking Forward
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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CRIC: The Future of Cross-Platform Audience Analytics
Join Ipsos’ Josh Cormie together with a panel of experts – in data, insights and analytics - to better understand the future of audience measurement from traditional channels to digital behaviours (active and passive).
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2021 Star Women in Convenience Awards
Ipsos’ Kathy Perrotta is delighted to be the Awards’ Keynote presenter, sharing recent consumption research.
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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What’s Next: Future Consumption Trends in Canada
Listen in to hear case studies and shifts in food and beverage consumption behaviours that have impacted decision-making processes vs pre-pandemic mindsets.
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Looking Ahead to the 2021 Holiday Shopping Season
Listen in for insights into how shoppers are adapting to the evolving post-pandemic retail landscape, and how they are planning ahead for Black Friday and beyond.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.