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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Eight in Ten (79%) Canadian Parents say New Canada Child Benefit Will be an Improvement Over Universal Childcare Benefit
Parents See Allocating Most of the Benefit to Day-to-Day Expenses (37%) and Education Savings (22%)
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos and Clients Receive Four Distinctions for Marketing Research Excellence
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Ipsos' Andrew Cochrane Named to MRIA Board of Directors
CFO & CPO of Ipsos in Canada to Bring Financial Acumen to Research Board
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Home Automation in Canada Set to Take Off--If Consumer Mindset Shifts
More Than a Third of Canadians Express Interest in a Connected Home, Though Ownership of Connected Devices Remains Low
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Two Thirds (66%) of Canadians Approve of Trudeau Government's Performance
Approaching First Liberal Budget, Six in Ten (59%) Approve of Federal Government's Management of the Economy,
Agree (63%) They're Giving the Liberals the Benefit of the Doubt -
What Canadian Donors Want
Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types
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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10