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ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2016
Google retains top spot for fourth year, rankings shift and Amazon enters Top 10
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Ipsos Reid and Reader's Digest Release 2015's Annual Trusted Brand(TM) Survey
Most Canadians Willing to Pay a Little More to Support a Company They Trust
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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Nine in Ten (89%) Canadians Agree that Government Should Invest in Infrastructure to Create Jobs and Keep Economy Going during Downturn
But only 68% Agree if the Infrastructure Investment involves Running Deficits
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Four in Ten (40%) Voters Struggle to Differentiate Among Canada's Political Parties, Particularly Between the Liberals and NDP
But NDP Seen as Different Party from Ten Years Ago, Most View Conservatives as Same Old Party, Voters Equally Split on Liberal Party
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Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future
Three Quarters (75%) Would Like to Drive a Car Not Powered by Gasoline; Two in Three (64%) Would Consider Buying or Leasing a Hydrogen Fuel Cell Vehicle
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Eight in Ten (80%) Pre-Retirees Expect to Choose Their Retirement Date, but Almost Half (43%) of Retirees Did Not Get to Choose When They Retired
Half of Pre-Retirees Say They Will Miss a Regular Pay Cheque When they Retire (49%), But in Reality, Only One in Four (26%) Retirees Say They Do
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With Writ Drop on Horizon, Two Front Running Parties Tied: Harper Conservatives (33%, +5) Close Gap on Mulcair NDP (34%, -1) as Trudeau Liberals Tumble (25%, -4)
Tory Rally Due to Rising Approval Rate (44%, +3) and Plummeting Liberals, Child-Care Benefit Cheques Have Negligible Impact