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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Canadian Meal Kit Craze
Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.
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Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)
Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
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Food Disruptors & the Changing Food Landscape
Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.
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Food(Service) For Thought
Foodservice is big business in Canada. Eating off-premise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.
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Embracing Social Purpose
With an evidence-based approach to defining social-purpose, businesses can rally stakeholders behind a meaningful corporate mission, and increase competitive advantage via an authentic, credible, and effective corporate citizenship program.
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[WEBINAR] DUEL Encore: Understanding Appeal & Passion
Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
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[WEBINAR] Food(Service) For Thought
Join us for a complimentary webinar as we share research insights from The Ipsos Foodservice Monitor (FSM), a syndicated program examining the Canadian market needs with market behaviour to offer its subscribers a 360 degree view of the out-of-home sourced foodservice experience.
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Half (48%) of Millennials Place Home Ownership among Financial Priorities, but only 28% have put Money Towards it in Past Year
Millennials Prefer TFSAs (48%) to RRSPs (30%)
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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.