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How we drink: Here's everything you need to know about Canadians' overall boozy habits
National Post, May 15, 2015
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Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices
Three-quarters (74%) of new homebuyers are likely to hire an appraiser to obtain an independent market value
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Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that's Most Important to Them
Kids in Earth Rangers Program Demonstrate Greater Concern for Environment, Take Action to Preserve and Protect Environment
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.