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Measured Engagement in Times of Change

By Amy Charles

How Well Do You Really Know Your Concept?

by Helen Wing

Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)

Ford Weathering Storm as Torontonians Split on Claims, Cause and Motives of Current Controversy

Mayor Ford Down But Not Out

Nine in Ten Canadians Support Taxing the Rich "More" (88%) and a Potential `Millionaire's Tax' (89%)

Average Canadian Defines `Rich' As $195,000 Annual Household Income

Public Perspectives: Economic Assessments

In this edition of Public Perspectives, Canadians assess the national and local economies, and their personal finances.

The Most Influential Brands in Canada 2013

by Steve Levy

Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA's FFWD 2013

Study Presents First Foray into Most Influential Brand in the World

Canadians Cite Hurricane Sandy (20%) and U.S. Election (18%) as Top International Stories of 2012

London Olympic Games (14%), Syrian Civil War (11%), and the
NHL Lockout (10%) Round out Top Five

Justin Bieber (17%) Edges out Stephen Harper (15%) as Top Canadian Newsmaker of 2012

Shafia Family (10%), Rob Ford (10%),
Pauline Marois (10%) Round out the Top 5