Support for Bruce Refurbishment Remains High in Bruce, Grey, and Huron Counties

Toronto, ON - A new survey conducted by Ipsos Reid on behalf of Bruce Power indicates that Bruce, Grey, and Huron county residents continue to show strong support for Bruce Power's plans to refurbish nuclear reactors at Bruce.

Overall, about four in five (83%) Bruce, Grey, and Huron county residents `support' (45% strongly/38% somewhat) Bruce Power's plan to refurbish nuclear reactors in Bruce, with just one in ten (13%) `opposing' (6% strongly/7% somewhat) refurbishment and 3% not having an opinion. Support for refurbishment is highest among Bruce County residents where a majority (56%) of residents `strongly' support this plan. Support for the refurbishment of the Bruce facility is unchanged from 2013 (82%).

The survey of residents also indicates that the vast majority of Bruce, Grey, and Huron county residents have positive impressions of Bruce Power. Among those residents who are at least a little familiar with the organization, most `agree' that Bruce Power...

• Operates Bruce Nuclear Facility safely - 91% `agree' (54% strongly/37% somewhat)
• Is a good community citizen - 90% `agree' (52% strongly/39% somewhat)
• Is involved with the community in a positive way - 88% `agree' (52% strongly/36% somewhat)
• Has security measures at the Bruce Nuclear Facility and residents can be confident in - 88% `agree' (47% strongly/41% somewhat)
• Keeps the community updated through regular communications - 80% `agree' (39% strongly/41% somewhat)
• Is responsibly managed - 80% `agree' (35% strongly/45% somewhat)

These are some of the findings of an Ipsos Reid poll conducted on behalf of Bruce Power from March 5th to 14th, 2014. For the survey, a representative randomly selected sample of 500 local residents of Bruce, Grey, and Huron Counties was interviewed via telephone. The survey is considered accurate to within +/- 4.4 percentage points, 19 times out of 20, had this entire eligible sample universe been surveyed. These data were weighted to ensure that the sample's age/sex composition reflects that of the actual Canadian population according to the latest Census information.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.