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Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise

AI is transforming pharmaceutical commercial strategies. Discover how to harness its speed without falling into the confidence trap.

06.03.26

Healthcare Survey

Most Canadians (48%) Don’t Know if They’re at Risk for Kidney Disease

Majority (59%) Say they Know Nothing About Kidney Disease

03.06.23

Public Opinion Survey

Canadian rare disease patients and direct caregivers experience major hurdles for timely diagnosis, care and access to medicines

Strong majority of those surveyed want the federal government to invest in centres of expertise networked to local healthcare professionals to reach all patients wherever they live in Canada

02.28.23

Healthcare Survey

Fewer Canadians Rate Quality of Healthcare as Good (60%, Down 12 Points from 2020); Timely Access to Healthcare Receives Good Marks From Just 43% of Canadians

Most (83%) Don’t See Improvement to Quality of Healthcare Coming Any Time Soon as Future Outlook Deteriorates

02.07.23

Public Opinion Survey

More Money More Accountability: Six in Seven (86%) Canadians Want Increased Federal Investment in Healthcare; But Six in Ten (59%) Want Provinces to Show a Plan for Better Care To Get It

Canadians Intrigued With Increased Role for Private Healthcare. Six in Ten (59%) Support Private Delivery of Publicly Funded Health Services; Similar Proportion (60%) in Favor of Private Healthcare for Those Who Can Afford It.

02.06.23

Healthcare Survey

British Columbians’ Views on Freedom of Information and Privacy

BC residents strongly oppose private companies profiting from the sale of their personal health information.

01.25.23

Healthcare Publication

RSV: On the verge of change

After decades of failed attempts, the respiratory syncytial virus (RSV) treatment and vaccine landscape is on the verge of profound change.

01.10.23

Healthcare Publication

The future of healthcare segmentations

As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.

11.28.22