Two Thirds (65%) of Canadians `Agree' Hosting the G-20 Summit and the Security Involved Has Prepared Toronto for Hosting the Pan-Am Games
Toronto, ON - In light of the massive security effort surrounding the G-20 summit in Toronto, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that two thirds (65%) of Canadians `agree' (13% strongly/51% somewhat) that `hosting the G-20 Summit and the security involved has prepared Toronto for hosting the Pan-Am games'. Conversely, one third (35%) of Canadians `disagree' (11% strongly/25% somewhat) that hosting the summit has prepared Toronto for hosting the Pan-Am Games.
While an Ipsos Reid poll released earlier in the week found that the majority of Canadians believe hosting the G-20 in Toronto was a mistake, two thirds (66%) of Canadians `agree' (19% strongly/47% somewhat) that `hosting the G-20 Summit in Toronto proves that the city is capable of hosting large-scale events', while just one in three (34%) `disagree' (11% strongly/23% somewhat) that Toronto has proved itself.
Canadians are mixed on how the G-20 Summit has impacted their level of support for hosting the Pan-Am Games, with the price tag of providing security being a larger detractor than the security issues themselves:
Six in ten (59%) `agree' (22% strongly/37% somewhat) that after hearing about the costs for providing security for the G-20 they are `less supportive' of hosting the Pan-Am Games in Toronto', while four in ten (41%) `disagree' (11% strongly/30% somewhat) that they are `less supportive'.
However, after seeing the security issues that arose as a result of hosting the G20 in Toronto, only a minority (43%) `agrees' (14% strongly/29% somewhat) that they are `less supportive' of hosting the Pan-Am Games'. A majority (57%) `disagrees' (17% strongly/40% somewhat) that the security issues make them less supportive of hosting the Games.
These are some of the findings of an Ipsos Reid poll conducted between June 30 and July 5, 2010, on behalf of Canada.com. For this survey, a sample of 1,095 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.0 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
(416) 324-2002
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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