Insights Hub

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  Customer Experience Ipsos Voices

  Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

  Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

  17.09.26
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  Audience Measurement Publication

  Launching a New Audience Measurement Currency

  A strategic guide for market transition, education, and adoption

  16.09.26
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  Society Publication

  Modern Milestones: Why it's critical to think in life stages

  Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?

  14.09.26
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  Brand Health Ipsos Voices

  Recognisably You

  How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

  11.09.26
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  Ipsos Update Publication

  Ipsos Update – September 2026

  Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.09.26

• Switzerland Email Update

  Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

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  generations Survey

  More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

  A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

  04.08.26
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  Retail Publication

  Shopping With AI

  How artificial intelligence is reshaping the purchase journey.

  16.07.26
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  Thought Leadership Survey

  Currency Shifts, Asset Sustainability, and Luxury City Rankings: Insights from the Julius Baer Global Wealth and Lifestyle Report 2026

  The latest Global Wealth and Lifestyle Report explores how HNWIs are navigating our fractured and uncertain world, as well as how the cost of living in global cities and the high-end lifestyles of HNWIs are evolving.

  16.07.26
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  Refugee Survey

  Global attitudes towards refugees remain stable, while questions about implementation persist

  Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.

  14.07.26
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  Healthcare Publication

  Why Oncologists Are Prescribing GLP-1s

  When cancer specialists embrace – and when they avoid – this revolutionary drug class.

  09.07.26
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  Infrastructures Survey

  Continued appetite for investment in infrastructure alongside pragmatism to improve outcomes

  The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA).

  09.07.26