Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
The average global economic assessment of national economies surveyed in 26 countries is up two points with 43% of global citizens rating their national economies as ‘good’.
Italy internalises turbulence, Italy’s families are in an increasingly precarious situation, Italy is dominated by a cautious attitude... Discover the 10 points of Flair Italy 2017.
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
The average global economic assessment of national economies surveyed in 26 countries is up one point with 41% of global citizens rating their national economies as ‘good’.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
