In a successful omnichannel strategy and with the latest improvements in AI, companies can provide more sophisticated, self-service channels such as chatbots, next to the more traditional assisted channels such as phone, email and live chats.
Designing the right interface is key to providing a delightful and smooth user experience across channels.
Join Ipsos UX experts to learn about:
• Quality user experience of different customer support channels, from chatbots to assisted channels
• Key elements on the user experience from the perspective of support agents
• Examples of different customer support strategies across industries
Here you find the webinar recording:
Ipsos Webinar | Don’t overlook Seniors - “Silver” is as good as gold
The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.