We continue to grapple with a dynamically uncertain environment, as central banks’ forecasts on inflation are revised upwards and consumer sentiment falls to the lowest levels for some time. For many people around the world, it is the phrase “just about getting by” which best describes their current situation
In our next episode we’ll be exploring how individuals are reacting to today’s fluid and unpredictable situation. We will be taking a moment to reflect on what we have learned from previous inflationary periods. And we will be reflecting on how best to take advantage of the opportunities that lie ahead.
On the agenda:
Learnings from Latin America
People in many parts of the region have been living with high levels of inflation for years. We take a look at the mindset marketers have had to adopt in recent times, as they refine their approach in line with changes to consumer needs and aspirations.
Once again, the question of how best to get the message across “in these difficult times” is front and centre. We showcase new Ipsos analysis on how retailers and brands can get the balance right, drawing on the latest evidence and illustrated by examples from recent campaigns.
The Courage to Grow
How does your business find the courage to drive growth in these uncertain and inflationary times? Ipsos has developed a suite of guiding principles and growth strategies to help your brands be successful in this new wave of change.
All KEYS Webinar recordings and presentations are available here.
Ipsos Webinar | Don’t overlook Seniors - “Silver” is as good as gold
The elderly population is important (19% globally, but 40% of the total population in Italy and 30% in the USA) - they are also on average wealthier (they own more than 60% of all assets in the USA and Europe). The 'silver economy' is therefore growing and, by 2040, 60+ year-olds are expected to drive 40% of consumption growth in developed countries.