New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
This study, carried out between between January 24 and February 7, 2025, announces the findings of a 32-country survey including Switzerland on perceptions of ageing and how people around the world feel about old age.
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
After Europe Day, EuroPulse reveals a key truth: most people sit in the hopeful, frustrated middle, not rejecting the EU, but urging it to do better.
Explore AI persona bots' transformative power for companies and in market research, which bring insights to life, and discover more about essential guidelines for responsible use.
Belief that the war in Ukraine will end this year rises compared to six months ago according to an Ipsos Global Advisor survey.
This study highlights the distinctive Swiss perspective that is deeply rooted in its longstanding tradition of neutrality, as the conflict in Ukraine enters its fourth year.
Swiss Re partnered with Ipsos to conduct a global survey exploring consumer perceptions of Artificial Intelligence (AI) and Generative AI (GenAI) in the life and health insurance sector.
The study explores perceptions of the risks posed from the climate crisis and identifies where responsibility for greater action lies. Over 23,000 people across 32 countries, including 500 participants from Switzerland, were surveyed.
Europeans are accelerating their shift towards greener and more multimodal transportation
