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Widespread nostalgia for the old days, with many saying things were better back in 1975
Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
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What Worries the World – October 2025
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
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Attitudes to COP30
Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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Know the New America & Beyond: October 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Dynamic Demand Compass
Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass
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Ipsos Update – November 2025
Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.