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Valuable Brands vs Value: Navigating trade-offs
Discover human insight frameworks and explore cases to reveal what matters most when your consumer/shoppers are making choices under financial pressures.
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Portrait of a Futurist
What do futurists believe, and how do their views differ from the typical global citizen?
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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With the acquisition of Ipec, Ipsos strengthens its Public Affairs business and reinforces its position in Brazil
Acquisition announcement from Ipsos.
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Good profitability and cash flow generation despite slower growth in 2024
Ipsos announces its 2024 Annual Results.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.