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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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Grand slam tennis tournaments : What does it take to deliver a unique Sport Event experience ?
This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.
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Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence
This detailed report explores the perspectives of both Ipsos experts and clients from diverse industries on navigating the exciting and complex landscape of AI, emphasizing the importance of testing and learning and blending human and artificial intelligence altogether.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.