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Supporters of international aid outnumber opponents by nearly four to one
Across 31 countries, 50% express support for their government helping to fund international humanitarian aid organizations
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dsm-firmenich & Ipsos Exclusive Webinar | The fragrance code: Unlocking desire across generations
The fragrance code: Unlocking desire across generations
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How HNWIs navigate economic uncertainty while prioritizing luxury experiences and longevity
The latest Global Wealth and Lifestyle Report explores how today's HNWIs navigate contrasts between economic uncertainty and their growing desire for wellbeing-focused luxury.
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Swiss more nervous than excited about AI, and demanding greater transparency
The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.
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Swiss confident in meritocracy amidst lower national concern for inequality
Ipsos has released its 2025 Equalities Index, a 31-country study including Switzerland on public perceptions of inequality, fairness and social responsibility.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Politics: Citizen expectations related to government spending
“Swiss citizens show the lowest support in Europe for increased government spending”
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July 2025: Global consumer confidence holds steady this month
Sentiment varies among countries in Europe and the Asia-Pacific according to the July 2025 edition of the Ipsos Global Consumer Confidence Index.