How HNWIs navigate economic uncertainty while prioritizing luxury experiences and longevity.
The latest Global Wealth and Lifestyle Report explores how today's HNWIs navigate contrasts between economic uncertainty and their growing desire for wellbeing-focused luxury.
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Joël Degrandsart
Head of Market Strategy & Understanding, Ipsos Switzerland
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Francesca Leoni
Associate Director, Market Strategy & Understanding, Ipsos Switzerland
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Annamaria Foldes
Head of Channel Performance, Ipsos Switzerland
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Clément Duteil
Research Executive, Ipsos Switzerland
Ipsos has partnered again with Julius Baer to produce key contents of the Global Wealth and Lifestyle Report, Julius Baer's thought leadership publication, which analyses the evolution of the cost of goods and services and delves into the behaviours and attitudes of high-net-worth individuals.
The 2025 edition is based on an extensive survey across five key regions – Europe, Asia-Pacific, Latin America, North America, and Middle East -, which paints a picture of a world of contrasts, where HNWIs are navigating a complex landscape of economic uncertainty, fluctuating prices, shifting trends, and evolving personal values.
The findings reveal a diverse wealthy segment whose choices are reshaping the luxury and financial industries. Underpinning these trends is a profound and growing focus on personal wellbeing and (financial) longevity, but also an increasing desire to spend more on luxurious experiences.
The complete Global Wealth and Lifestyle Report can be requested on the Julius Baer website: Global Wealth and Lifestyle Report 2025 | Julius Baer
-
Joël Degrandsart
Head of Market Strategy & Understanding, Ipsos Switzerland
-
Francesca Leoni
Associate Director, Market Strategy & Understanding, Ipsos Switzerland
-
Annamaria Foldes
Head of Channel Performance, Ipsos Switzerland
-
Clément Duteil
Research Executive, Ipsos Switzerland
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