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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
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Food & Beverage Trends: Discover Ipsos POV
In this podcast and report, we talk about global & Swiss food trends. In addition, we cover the effects of Covid-19 on eating and cooking at home and away from home.
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Ipsos Study: How does the Swiss population make payments?
Ipsos in Switzerland conducted a current study on this topic on behalf of TWINT.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.