Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
  • Virtual Shopper
  • Usage & Attitude
  • Marketing
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environmental, Social and Governance (ESG)

Sustainability

Sustainability
Sustainability
Ipsos supporting your Sustainability Journey.
Capabilities
  • Sustainability

Innovation

Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Product Development
  • Prototypes
  • Benchmarking
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Design Thinking
  • Virtual Reality
  • Packaging
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Concept Test
  • screening
  • Forecast
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
  • Insights
  • Qualitative
  • Design Thinking
  • UX

Creative Excellence

Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Communications
  • Pre-Testing
  • Tracking
  • Advertising
  • Content Marketing
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Communications
  • Pre-Testing
  • Advertising
  • Strategy
  • Content Marketing
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Pre-Testing
  • Communications
  • Advertising
  • Strategy
  • Creative Excellence

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Equity
  • Brand Awareness
  • Brand Value Creator
  • Brand Measurement
  • Brand Image
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Awareness
  • Brand Value Creator
  • Brand Image
  • Brand Measurement

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Cross Media
  • Marketing Mix
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Cross Media
  • Marketing Mix
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing Mix
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Marketing Mix

Strategy3

Strategy3
Ipsos Strategy3
Strategy that is ready for the real world of today and tomorrow.
Consumers & Brands
  • Brand Portfolio
  • Strategy
  • Consultancy

Channel Performance

Channel Performance
Channel Sizing
Size channels and market share … to inform channel entry and growth strategy.
Consumers & Brands
  • Omnichannel
Channel Performance
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Consumers & Brands
  • Shopper
  • Mystery Shopping
  • Retail
  • Artificial Intelligence
Channel Performance
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience
  • Brand Strategy

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
  • Packaging
  • Innovation
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
  • Innovation
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Innovation

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
  • Politics
  • Public policy
  • Healthcare
  • Sustainability
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Public opinion
  • Society
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Public opinion
  • Society
  • Polling
  • Election
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Public opinion
  • Society
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Trends & Prospective
  • Public opinion
  • Society

Corporate Reputation

Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employee Research
  • Change Management
  • Employee Relation Management
  • Organisational Performance
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Reputation
  • Corporate Reputation

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Communities
  • Qualitative
  • Digital
  • Chats
  • Discussion
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • Mobile
  • Consumer Behaviour
  • Insights
  • Observation
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
  • Behavioural Science
  • Shopper
  • Discussion
  • Gamification
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
  • Ethnography
  • Behavioural Science
  • Curation
  • Workshop
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capabilities
  • Qualitative
  • Advertising
  • Communications
  • Behavioural Science
  • Creative Excellence
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Qualitative
  • Big Data
  • Insight Cloud
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Analytics
  • Panels
  • Custom Panels

Social Intelligence Analytics

Social Intelligence Analytics
Social Listening Tools by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
  • Social Media
  • Artificial Intelligence
  • Consumer Insight
  • Digital
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Social Listening
  • Social Media
  • Artificial Intelligence
  • Text Mining
  • Text Analytics
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Listening
  • Social Media
  • Customer Experience
  • Consumer Insight
  • Social Intelligence

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Digital
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection
  • Omnibus
  • Overnight Services
  • B2B
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Analytics
  • Sampling
  • DIY Research

Ipsos.digital Platform

Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital
  • DIY Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Radio/Audio/Podcast Listing
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Audience Measurement
  • Newspaper
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
  • Out of Home
  • OOH
  • Digital Out of Home
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Advertising
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Analytics
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Syndicated Surveys

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Audience Measurement
  • Creative Excellence

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • NPS
  • Touchpoints
  • Customer Satisfaction
  • Return on Investment
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • NPS
  • Voice of the Customer
  • Touchpoints
  • Customer Journey
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • NPS
  • Text Analytics
  • Driver Analysis
  • Predictive Analytics
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • NPS
  • Customer Journey
  • Insights

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus
  • Panels

Automotive and Mobility Development

Automotive and Mobility Development
Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Communication Audit
  • Customer Satisfaction
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Car Clinic
  • User Experience
  • UX
  • Innovation
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Behavioural Science
  • Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence
Capabilities
  • Analytics
  • Sampling
  • Data Analytics
  • Face to Face