Brands

From Dashboards to Decisions: Introducing MyBVC AI

Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

19.03.26

Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

11.03.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

04.02.25

Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

02.12.24

Environmental, Social and Governance (ESG) Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters

14.11.24

Brands Publication

Change Means Friction

Measuring and leveraging cognitive conflict to drive behaviour change.

27.08.24

Healthcare Publication

Brand Success in the GLP-1 Era

Harnessing Context, Empathy & Expectations.

01.07.24

Brands Survey

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.

22.05.24

Environmental, Social and Governance (ESG) Publication

The power of the ESG x Brand collaboration

Opening opportunities to positively shape expectations and drive brand success.

22.05.24

Shopper Publication

How context can inspire brand growth

Shaping brands through contextual insights

10.04.24

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