Here you find the webinar recording:
Many brands and companies are now communicating on sustainability and there is some evidence which proves that talking about sustainability doesn’t guarantee great advertising. It means you have to work extra hard to deliver effectiveness by making magnificent advertising.
Our Ipsos pre test database allowed us to identify some key learnings and draw a framework that will ensure successful investment by being true to the facts, true to the people, and true to the brand.
Watch our webinar recording to know more about this framework and get inspired with some great pieces of advertising.
Laetitia Choiset, Service Line Leader, Creative Excellence and Brand Health Tracking
Vanessa Harrington, Client Service Director, Creative Excellence