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Global Voices of Experience 2026 - Ipsos
Customer Experience Survey

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
Ipsos Year in Review 2025
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.
Mind or Machines: Exploring AI moderation and when to use it - Ipsos
Artificial Intelligence Publication

Mind or Machines

Exploring AI moderation and when to use it
Ipsos Update – December 2025
Ipsos Update Publication

Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
See the Unseen with Product View AI
Artificial Intelligence News

See the Unseen with Product View AI

Re-imagining Product Testing with Vision AI and AI Agents
Seeing the Unseen - Humanizing AI Part 3
Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.
Ipsos / Handelszeitung article: Personas in the age of AI
Artificial Intelligence News

Ipsos / Handelszeitung article: Personas in the age of AI

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Ipsos Update – November 2025
Ipsos Update Publication

Ipsos Update – November 2025

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
From Pixels to People
Artificial Intelligence Publication

From Pixels to People

Combining human empathy and artificial intelligence for brand growth
The Next Big Thing: Exploring the EDGE for High Growth Opportunities - Ipsos
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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