Artificial Intelligence


Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
Artificial Intelligence Press release

Swiss more nervous than excited about AI, and demanding greater transparency

The Ipsos 2025 "AI Monitor" reveals that while Swiss citizens are open to the practical benefits of AI, they exhibit a notable degree of caution, particularly concerning trust and data privacy, and join a global chorus in demanding transparency from companies using the technology.

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Innovation Publication

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Personas in the Age of AI

Promises and limitations.