Artificial Intelligence

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

The average First Contact Resolution (FCR) across industries is 53% only. This is the KPI with the greatest impact on the quality of your customer service, on your ability to recruit new clients and to retain current ones.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

How DIY surveys are delivering faster, more cost-effective consumer insights.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Synthesio expert shares social intelligence program best practices and mistakes to avoid .