Brands


Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Luxury Webinar

Ipsos Webinar | Luxury Ambassadors and Influencers: shaping the face of your brand

Join us to get and exclusive look into insights from our large expertise with the Luxury sector. If you want to understand how to improve your strategy, Ipsos and Trendstop will provide you actionable direction for you to implement successful brand and creative strategies
Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Growing Your Brand Through Societal Impact

Why socially conscious branding matters
Brands Publication

Change Means Friction

Measuring and leveraging cognitive conflict to drive behaviour change.
Healthcare Publication

Brand Success in the GLP-1 Era

Harnessing Context, Empathy & Expectations.