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Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

19.03.26

Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

11.03.25

Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

04.02.25

Luxury Webinar

Ipsos Webinar | Luxury Ambassadors and Influencers: shaping the face of your brand

Join us to get and exclusive look into insights from our large expertise with the Luxury sector. If you want to understand how to improve your strategy, Ipsos and Trendstop will provide you actionable direction for you to implement successful brand and creative strategies

13.12.24

Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

02.12.24

Environmental, Social and Governance (ESG) Publication

Growing Your Brand Through Societal Impact

Why socially conscious branding matters

14.11.24

Brands Publication

Change Means Friction

Measuring and leveraging cognitive conflict to drive behaviour change.

27.08.24

Healthcare Publication

Brand Success in the GLP-1 Era

Harnessing Context, Empathy & Expectations.

01.07.24

Brands Survey

Ipsos @ Cannes Lions 2024

Successful brands harness understanding of their context to get ahead. Brands shape people’s expectations and use empathy and creativity to deliver brand success. Figuring out the citizen behind the consumer and the person behind the citizen, Ipsos guides brands on their journey to success.

22.05.24

Environmental, Social and Governance (ESG) Publication

The power of the ESG x Brand collaboration

Opening opportunities to positively shape expectations and drive brand success.

22.05.24

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