Brands

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

Time for a strategic reset?

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Achieving brand growth in a mindful and mindless world.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

A monthly round-up of Ipsos research and analysis from around the world.

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.