Brands

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
Woman drops off a package | Brands | Coronavirus world | Ipsos
Coronavirus Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Signals#3 - Understanding the coronavirus crisis | COVID-19 | Ipsos
Coronavirus Publication

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Coronavirus Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Coronavirus Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Coronavirus Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Brand Asset Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
28 - 36 of 55 items