Brands

Revisiting brand-building during the COVID-19 pandemic.

How brands can help people to win the war to survive, then revive.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.

The contribution of existing customers to brand growth.

Leveraging your distinctive brand identity to grow your brand.