Brands

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

What’s next for brands during the COVID-19 pandemic?

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Revisiting brand-building during the COVID-19 pandemic.

How brands can help people to win the war to survive, then revive.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.