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Brand Health Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

11.09.26

Politics Survey

Know the New America & Beyond: October 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

04.11.25

Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

08.10.25

Brands Ipsos Voices

Empathy: The new currency of Brand Connection

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

08.10.25

Politics Survey

Know the New America & Beyond: September 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

25.09.25

Luxury Webinar

Ipsos Webinar | Luxury Ambassadors and Influencers: shaping the face of your brand

Join us to get and exclusive look into insights from our large expertise with the Luxury sector. If you want to understand how to improve your strategy, Ipsos and Trendstop will provide you actionable direction for you to implement successful brand and creative strategies

13.12.24

Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability

Communications Publication

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

29.09.22