Brands

Combining human empathy and artificial intelligence for brand growth

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

Faster insights on the issues that matter

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.