Communications

Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.

Creative Excellence brings back the magic.

Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.

Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

How creative research can help measure and fuel long-term campaign effects

What advertisers need to know about advertising viewability.

Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

Ipsos Connect expands digital offer with a new solution that allows brands to optimise creative, maximise brand impact and minimise media spend, in Partnership With Moat.