Consumer Behaviour

What we know about consumers, customers and citizens and how marketers can act

Join this webinar on 22 April at 10.00h CET

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

This month's global Consumer Confidence National Index score remained the same at 50.1.

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

Reality Check - The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.