Consumer Behaviour

Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

A recent Ipsos survey in
collaboration with 'Le Temps' reveals that Swiss public opinion is divided over the impact and response to US tariffs, showing generational nuances in economic confidence and consumption behaviour.

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

Join our webinar to delve into the evolving global dynamics that are reshaping consumer behaviour, shopper preferences, and channel performance across various sectors.

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.

Exploring Swiss Telecom Brands: Ipsos in Switzerland has delved into the telecommunications market to uncover the intricate dynamics and opportunities within the sector.

Join Ipsos Switzerland for an exclusive webinar on September 12th to get an exclusive look into insights from the largest public survey ever carried out by Ipsos on its 10th anniversary, including Switzerland for the first time. This survey is based on 50 countries, 50,000 respondents and 5 million data points.