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Creative Effectiveness

Creative Effectiveness

Creative Excellence Event

Lion Talk: The Misfits Way to Creative Excellence

Together with Publicis experts at their event, we’ll uncover how empathy and creativity work hand in hand to create truly effective campaigns.

21.10.24

Creative Excellence Publication

Measuring the value of personalised digital creative

Tailored for success.

29.10.20

Creative Effectiveness Survey

Creative|Spark

Creative|Spark is a new creative evaluation service and an evolution of ASI:Connect.

27.08.20

Brand Asset Survey

The Power of You - Distinctive Brand Assets

Distinctive Brand Assets, as defined by Ehrenberg-Bass, are ‘non-brand name elements that can trigger the brand into memory for category-buyers’. Much has been written about the importance of using Brand Assets to fuel brand growth, though little is known about which types are most effective in video creative and how advertisers can best use them to capture consumers’ attention.

19.05.20

Creative Excellence Webinar

[Webinar] The Power of You - Distinctive Brand Assets

Please join us for a complimentary webinar on the effectiveness of distinctive Brand Assets.

30.04.20

Brand Asset Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

13.02.20

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