Creative Effectiveness

How can advertising and sustainability work together to promote a more sustainable future and responsible brand growth?

Get inspired with some creative ads

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

Real understanding to climb the Creative Effectiveness Ladder

Developing successful communication is a journey that can sometimes be seen as a time consuming. This preconceived idea can lead to reluctance to explore, investigate, reiterate…

Why only some advertising gets talked about on social media and becomes famous.

We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.