Creative|Spark

Creative|Spark is a new creative evaluation service and an evolution of ASI:Connect.

The author(s)

  • Laetitia Choiset Creative Excellence, Switzerland
  • Caroline Dubourgeat Creative Excellence, Switzerland
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Building on Ipsos’ decades of expertise and experience, Creative|Spark captures realistic attention metrics in a distracted environment and observes the reality of how people make choices. Creative|Spark draws from multiple science disciplines to measure a range of thoughts, feelings and emotions. With a sales validated Creative Effect Index, facial coding as standard, and utilizing the latest in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics to unleash great creative so you can spark your business.

The solution is offered in a range of options from self-serve to full service allowing you to get results in as little as 24 hours. Now available in the USA, the UK, Brazil, Canada, France, Mexico and South Africa, with additional deployment in more markets throughout 2020.

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The author(s)

  • Laetitia Choiset Creative Excellence, Switzerland
  • Caroline Dubourgeat Creative Excellence, Switzerland

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