Segmentation


generations Webinar

dsm-firmenich & Ipsos Exclusive Webinar | The fragrance code: Unlocking desire across generations

The fragrance code: Unlocking desire across generations
Sustainability Publication

Environmental Sustainability: Who Cares?

A segmented landscape of engagement, challenges and opportunities
Sustainability Publication

Segmentation

The segmentation of sustainability
Sustainability Publication

From understanding to activation

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
Segmentation Publication

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Digital Webinar

Discover how to best activate your digital audiences [Webinar Recording]

Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.
Marketing Publication

Advisory Services

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
Innovation Publication

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.