Segmentation

The fragrance code: Unlocking desire across generations

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

Introducing Ipsos' unique demand space segmentation approach

A segmented landscape of engagement, challenges and opportunities

The segmentation of sustainability

The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.