Customer Experience

Strengthening customer relationships and doing right by the world.

Roundtable discussion hosted by Ipsos channel performance and customer experience.

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

How to surf between constants and changes.

Designing customer experiences that drive business success

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.