Customer Insights


Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Customer Insights Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.
Insights Publication

Future of Insights

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Data Analytics Publication

Harnessing the Power of Data

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

[WEBINAR] The Forces of Customer Experience

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
Coronavirus Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Customer Insights Publication

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.