Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.