Sports


Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

Ipsos & Pringles: A Success Story

The power of audience research to support the pursuit of convention-breaking creative ideas.

Ipsos Update – August 2024

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Grand slam tennis tournaments : What does it take to deliver a unique Sport Event experience ?

This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.
Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

46% say that they are interested in the upcoming Beijing Winter Olympics

Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
Sports Survey

It’s not all Fun and Games at the 2018 Winter Olympics

While the Olympics are often a welcome worldwide distraction from the events of the day, concerns about geopolitical affairs are impacting how we view the Winter Olympics in Pyeongchang, South Korea. Many view the games as too nationalist and too corporate and are concerned about safety at the games, according to a new Ipsos Global Advisor poll.
Flair Publication

Flair Colombia 2017 Reviving

“Reviving” is the word of the year in Colombia and in all the Colombians hopes and dreams. It is our very ambitious bet, thinking about Colombia as a case study in the modern history, where – unfortunately – a lot of countries moved from peace to war, as in Syria, Iraq, Somalia, Ukraine…

Everything You Need to Know About The European Affluent

This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population.