Technology

Read our new viewpoint and delve into the paradox of early cancer detection: how expanding screening methods – particularly multi-cancer early detection tests – while life-saving, pose considerations such as psychological impacts, false positives, and ethical dilemmas.

In an increasingly competitive Swiss TELCO market, standing out is crucial. Discover how brands can differentiate through innovative technologies, emotional connections, and empathy-driven engagement to capture consumer loyalty.

The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

Bright sparks and bold ideas.

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

In this white paper we explore how generative AI can be used within qualitative research.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.