Trust


Trust is on the rise for many professions; influencers and politicians seen as least trusted

In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
Consumers Survey

Access to financial services

Consumers increasingly trust non-financial brands for their finance needs, pressuring traditional financial institutions to innovate.
Trust Survey

Politicians the least trusted profession, while doctors the most trustworthy

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.