Ipsos Webinar: From brand purpose to brand activism

Here you find the webinar recording:


From brand purpose to brand activism - Discover why & how brands need to take a stand

More and more brands are embracing purpose led marketing and brand activism in order to make a meaningful difference in markets and in societies across the world.

We all know that consumers, employees and citizens expect brands to act accordingly.

The question is not so much why but most definitely how.

Join the Ipsos webinar and our experts:

  • To understand why defining the right purpose led marketing and activism will help differentiate and grow your brand.
  • To hear about lessons learned from successful brand purpose and activism stories.
  • To discover how being consumer centric, leveraging Ipsos knowledge, can help your brands.

Speakers :

  • Arnaud Debia, Creative Development Director, Creative Excellence

  • Steven Naert, Global Head of Solutions – Brand Strategy

  • Izabela Lima

    Izabela Lima, Client Service Director, Market Strategy and Understanding

  • Laurent Fregeac, Client Service Director, Creative Excellence

Media & Brand Communication