Webinar | Inflation: here to stay?

Global inflation likely peaked in 2022, according to the International Monetary Fund, but consumers will be grappling with high prices for years to come.

Thus, it will still be essential in 2023 for brands to adopt the best strategy, to stay relevant to consumers with the objective of answering this key question: “How to create value for consumers and how to communicate it?”.

To get inspired and learn more about how to navigate in times of inflation, join us for 3 webinars on the challenges of Inflation.

• March 2nd (2.00 - 2.30 pm):
we will bring examples of brands’ strategies and communications, backed-up with Ipsos data and database insights. Here you find the webinar recording:

• March 16th (2.00 - 2.30pm):
we will inspire you with new business cases where brands have taken action to drive value, innovate differently, relaunch products or play with the mix (price, pack size, formulas…)  Here you can find the webinar recording:

• March 30th (2.00 - 2.30 pm):
we will be sharing perspectives on the impact of Inflation on shoppers and consumer understanding and their expectations.