Corona Virus in China: Impact and Recovery
After more than two months of fighting against Corona Virus, great progress has been made in China and situation is getting better. But with infections breaking out globally, the virus is not contained and people need to make great efforts to resist the virus. Ipsos analyses the impact and recovery in China and hope to provide more information and reference to brands.
Key learnings are as below:
To some extent we can expect to see a spike pattern in China during recovery, but many feel it will be a slower recovery than SARS, due to China’s global integration and the wider impact of the coronavirus which is now growing worldwide.
However, there are learnings to be taken from the China experience as other nations begin to face similar challenges with virus spread. China’s experience of restrictions was cushioned by strong support from digital platforms, cashless payment and efficient delivery and logistics for products and services.
Brands have role to play in addressing new needs and providing reassurance to consumers. But consumers are wary of overt commercialism and opportunism as drivers.
Brands providing products and services that address practical and emotional issues are noted during the crisis. And there are opportunities to build your relationship and offer to customers.
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