695,000 view trending speech from China Chairman, Lifeng Liu

On 13th May, Lifeng Liu, Chairman and CEO, Ipsos in China, presented the speech; 'Unlocking business opportunities in the post - COVID-19 era', at the 20th China Entrepreneurs Forum.

The event took place online, gaining a huge audience. The number of live views on the different major China platforms of Baidu, Sina and Sohu reached 695,000 Views.

COVID -19 has directly impacted all walks of life from public life-style, consciousness change, and consumer behavior. The Ipsos' study found that while people have more concerns on health, financial stability is also very important and the predicted retaliatory spending after lockdown may not eventuate. Additionally, young people are looking to find more stable jobs to ensure a steady income.

In this context of people spending more rationally, Lifeng shared deep insights on the ten different growth opportunities in auto, real estate, medical care, education, insurance and finance, food and beverage, fresh produce e-commerce and other industries. A deeper understanding of the new behavioural mind-set of customers can assist businesses to get through this difficult period.

Download report: How to Protect Consumers Sense of Security 0615